Seems like a more contrasty, "no grading necessary" version of the Technicolor picture style. There are a couple more tests from at planet5D. So here are a couple tests from CINEMA creator John Hope: That's all well and good, but the proof is in the pudding. Vivid colors on low saturated areas, no greyish or monochromatic casts - Analog like colors on high saturated areas - Sharp image, - Film colorimetry - Doesn't need color correction, but feel free to grade it Great perceived latitude, but with a nice contrasty image - Keeps details on shadows and highlights while remaining quite contrasted. The CINEMA picture style is priced at $19 and promises to retain highlight detail while providing a more "analog" aesthetic than the default settings. In addition to the free official Technicolor CineStyle picture style, there is now a paid picture style for trying to get a narrative film look with Canon DSLRs.
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